Convincing the Public to Use Public Transport

The Brussels public transport service, STIB/MIVB, is carrying out an ambitious public awareness-raising campaign across the Brussels Capital Region to try and convince drivers to opt for the city's trams, metros and buses rather than take their cars.

The campaign was launched on February 15 in the centre of Brussels in the company of Pascal Smet and Evelyne Huytebroeck, Ministers of Mobility and Environment respectively, both for the Brussels Region.

In collaboration with the IPF, the campaign will be followed by the wider theme: "What can I do to save the planet?" The tag line of the campaign is "Save the sea ice, adopt an iceberg" and "Save the sea ice, adopt the STIB" The underlying idea is of course that public transport is a good alternative to cars and an important way to reduce one's impact on the environment.